Business Tip Of The Day for December 17th, 2017

Effective Branding Tactics

We've already considered the importance of consistency. There are many ways you can weave this consistency into your "message". You can always use the same signature slogan… always use a particular color or color combination on your visual presences… Always use the same logo, even across several (related) sites…. Always exhibit the same personality traits…

It doesn't matter which of these elements you do or don't use… as long as you know:

*Why you're doing it
*What you hope to achieve

It's not enough, if you want to be a strong market leader, to blindly follow a list of "to do" points. You must also understand the "why" factors behind the "hows".

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