Business Tip Of The Day for November 23rd, 2020

Your Squeeze Page

What's the difference between a Squeeze page and an Opt-in? A Squeeze page usually focuses on exposing your reader to your actual paid product. It takes the place of those 7-12 visits to the retail store before buying by bringing you to their attention repeatedly through your email list, once they've initially checked your site out.

A good Squeeze page should give enough information to whet curiosity, and no more. That's the point at which it invites the reader to give up that name and email address, in order to learn more. People who are not serious customer prospects will not sign up – and again, that's a good thing. You want your email list to consist of serious, potential buyers.

How do you make your Squeeze page irresistible? It's all about the benefit, of course. Let your ideal customer know that this product has the exact benefits he's been seeking. Convince him that if he surrenders his contact information, the results will be worth it.

And then make sure you deliver!

We've devoted a full quarter of this Special Report to capturing pre-qualified signups or hot leads – that's how important it is. You want a strong list who is ideally matched with your products or services. You want to stop every sign-up “gap” possible, so there are no unnecessary leaks visible enough in your sales funnel entry way to discourage people from jumping in.

But once you've got them, how do you keep them? And keep them coming back for more?

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Bill Braylark Jr

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