Business Tip Of The Day for December 16th, 2018

When it comes to marketing my business - do I brand my company, my products – or me?

There is also the thorny question of what to brand, when it comes to your business – but it's quite simple… If your business depends greatly on your personality as well as your skills, you and your business should become one in the minds of your loyal fans. You would focus on branding you.

If, however, you've created a line of pottery made with traditional methods, but you are planning to sell the business two years down the road – create your brand on the product, not your personality.

Give it a unique, “signature” branding stamp – such as a glaze color that no one else has been able to achieve, or a particular unique frog built into each mug handle – and concentrate everything (the company name, the logo, the “story”, etc.) on that element.

Then, when it's time to sell, you hand over the secret glaze, or the formula for making each frog look the same, and you're gone – cash in hand – with your company's reputation still glowing.

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